Artwork Guidelines
Color Mode
Depending on the printing process, your artwork should be prepared in either CMYK (Cyan, Magenta, Yellow, and Black) or Pantone spot colors. Since RGB (Red, Green, and Blue) is mainly used for digital screens, converting your design to the correct color mode is essential to ensure accurate and consistent color reproduction in print.
Fonts and Text
If you’re having trouble reading a font on your computer screen, you can easily fix it by zooming in. However, when it comes to printed text, the size can’t be adjusted afterward. That’s why it’s important to use a font size larger than 9pt to ensure clear readability once printed.
Also, keep in mind that decorative or intricate fonts, like cursive styles, might not appear as sharp and clear on paper as they do on a screen. So, when selecting fonts for your packaging, always prioritize legibility to make sure your message is easy to read in print.
Resolution
The minimum resolution for artwork should be 300 dots per inch (DPI) to guarantee clear and sharp print quality. Using a lower resolution can cause pixelation or blurriness, which affects the overall appearance of your packaging.
File Formats
Artwork files should typically be submitted in high-resolution, print-ready formats like PDF, TIFF, or EPS. These formats help maintain the quality and accuracy of your design throughout the printing process. If your artwork includes photos or other non-vector elements, you can also send them as high-resolution JPEG or PNG files with a minimum of 300 DPI for the best results.
File Organization
Organize your artwork files in a clear and structured manner by using separate layers for different design elements and applying clear, descriptive naming conventions. This approach helps avoid confusion and ensures that the correct elements are accurately used during the printing process.
