Create custom QR codes for boxes, labels, inserts and marketing materials — customize, preview instantly, and download a print-ready file.
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Pick a type, then fill in the details.
Match your packaging colors and shape style.
#7A2140#FFFFFFHigher levels help a QR code stay scannable if it's partly covered or carries a logo — but they make the pattern denser.
Medium covers most boxes and labels. Choose Large for big-format print or when a logo is included.
Updates as you type.
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Pick what you're trying to do and we'll set up the right QR type and a suggested call-to-action for your packaging.
Send us your project details and we'll quote custom boxes, labels or inserts with your QR code built into the design — free design support included.
Sizing, printing, placement and content ideas — the details that make sure your code scans every time, from first proof to full production run.
A QR code is a bridge between the box on the shelf and everything you can't fit on the label. Point it at whatever helps the customer most right after they open the package.
Full ingredient lists, sourcing details, or spec sheets that would never fit on a small label.
Assembly steps, care instructions, or a quick unboxing video for anything a photo can't explain.
Send happy customers straight to your review page while the experience is fresh.
Grow a following without adding another line of copy to the box.
Make repurchasing a two-second scan, or link into a loyalty or rewards program.
Verify a genuine product, start a warranty, or register for support.
A QR code that looks perfect on screen can still fail on a box if it's printed too small, too low-contrast, or on the wrong finish. A few things matter more than the design once it goes to print:
Need the box to go with it? Explore custom boxes or use our packaging calculator to price your run.
A QR (Quick Response) code is a two-dimensional barcode that stores information — a web address, contact details, Wi-Fi credentials, and more — in a square grid of black and white modules. A phone camera reads the pattern and takes the user straight to that content, no app or typing required.
Using the generator above:
Where a code goes — and what it points to — changes by category:
A small code on the back or bottom panel that opens product details, usage tips, or a "thank you" page is one of the most common uses, and rarely competes with front-of-pack branding.
QR codes work well for nutrition details, sourcing stories, or recipe ideas — keep the surrounding label food-safe and grease-resistant, since QR readability suffers on damaged or smeared surfaces. See our material and finish options for food-safe substrates.
Unboxing is the highest-attention moment a brand gets. A QR code inside the box (on an insert or the lid) to a welcome page, review request, or loyalty signup converts well because the customer is already holding their phone to take unboxing photos. Explore custom ecommerce boxes for that first-impression moment.
On shelf, a code needs to survive from a normal standing distance — size it generously (see the print guide above) and keep it away from areas that get handled or shelf-talkers stuck over it.
Small-format labels are the most common place a QR code becomes unreadable — always proof at true size before a full print run, not just on screen.
An insert card gives you room for a larger, higher-contrast code plus a short instruction line ("Scan for setup instructions"), which improves scan rates more than the code design itself.
| Type | Typical use on packaging |
|---|---|
| Website URL | Product pages, landing pages, campaigns |
| Contact info (vCard) | Digital business cards, sales inserts |
| Wi-Fi | Hospitality, café or showroom packaging |
| Support or feedback requests | |
| Phone / SMS | Direct customer contact |
| Social media | Following, community-building |
There's no single legal size — it depends on scan distance and print quality. As a starting point: 0.8–1 in (2–2.5 cm) for close-up scanning (an insert held in hand), 1.5–2 in (4–5 cm) for shelf-distance scanning, and larger still for anything meant to be scanned from across a room, like a poster or menu board.
See the print guide above — contrast, quiet zone, size, and finish matter more than the visual style of the code.
A traditional 1D barcode (like a UPC) stores a short numeric code and is read by a laser scanner in one direction. A QR code stores far more data — URLs, contact cards, Wi-Fi credentials — in a 2D grid, and is read by any smartphone camera. Barcodes remain the standard for retail inventory and point-of-sale; QR codes are better suited to connecting packaging to digital content.
A static QR code (what this free tool generates) encodes your content directly — it never expires and needs no ongoing service, but the destination can't be changed once it's printed. A dynamic QR code points to a short redirect URL you control, so you can update the destination later and often see scan analytics — usually through a paid subscription service. For most one-time packaging runs, a static code is simpler and has no recurring cost; dynamic codes make more sense for long print runs or campaigns you expect to update.
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