Custom Labels & Marketing Packaging

In today’s fast-paced retail world, custom marketing packaging does more than protect your product — it builds recognition, trust, and loyalty. Whether you’re using custom labels, business cards, flyers, or hang tags, these materials represent your brand identity long before the customer opens the box.

According to recent market data, 72% of consumers say packaging design influences their buying decision, and brands that use consistent packaging and labeling achieve up to 30% higher brand recall.

Our custom marketing collection helps small and large businesses create personalized materials that combine beauty, function, and storytelling — turning every product into a powerful marketing tool.

Why Custom Marketing Packaging Matters

• Builds Trust & Recognition: Consistent design across your labels, stickers, and boxes strengthens your visual identity.

• Enhances Professional Appeal: From custom business cards to custom flyers, each item communicates your brand’s quality.

• Boosts Sales Performance: Studies show that custom-printed packaging can increase repeat purchases by 24%.

• Supports Sustainability: Eco-friendly materials, inks, and finishes appeal to environmentally conscious customers.

• Streamlined Process: With free design support, dieline templates, and a dedicated prepress team, you can move from idea to print quickly.

Specifications — Custom Flyers

 Informational FAQs about Custom Flyer

1. What is a custom flyer and why is it effective for marketing?

A custom flyer is a professionally printed marketing material designed to promote your business, event, or offer through visually engaging content.
Despite digital marketing growth, 70% of local consumers still respond to print materials like flyers because they create tangible brand awareness and are easily distributed at events, stores, or through mail.
Custom flyers are cost-effective, quick to produce, and ideal for brand launches, product promotions, or local advertising campaigns.

2. What paper types are best for printing custom flyers?

The most popular flyer paper stocks are:

• 70lb – 100lb paper stock for lightweight, flexible handouts.

• 10pt – 16pt card stock for premium, rigid, and durable flyers.
  A thicker stock (like 14pt glossy) is ideal for professional business flyers, while matte finishes work best for minimalist or luxury branding.
  Most printers offer matte, glossy, and high-gloss UV finishes, allowing you to match the look with your brand identity.

3. What flyer sizes are most commonly used?

Standard flyer printing sizes in the U.S. include:

• 4” x 6” (small promotional handouts)

• 5” x 7” (mid-sized product marketing)

• 8.5” x 11” (standard business flyer)

• 8.5” x 14” or A4 (210mm x 297mm) for corporate or event marketing
  Choosing the right flyer size depends on your design layout, message length, and distribution method.

4. Should I print on one side or both sides of my flyer?

That depends on your marketing goal and budget.

• Single-sided flyers are best for quick handouts or single-message campaigns.

• Double-sided flyers (front & back) increase information space by 100%, allowing for product details, service lists, or contact info without overcrowding the layout.
  Studies show dual-sided flyers can improve reader retention by up to 35%.

5. What finish should I choose for my flyer – matte, glossy, or UV?

Each finish serves a different marketing purpose:

• Matte Finish: Elegant, glare-free, ideal for text-heavy flyers and luxury branding.

• Glossy Finish: Vivid colors, smooth texture, perfect for images and vibrant promotions.

• High Gloss UV: Reflective coating offering maximum shine and protection—great for premium or outdoor distribution.
  Glossy or UV flyers are especially effective for restaurant menus, event flyers, or trade shows.

6. How can I design an effective custom flyer?

To design a professional custom flyer, focus on:

• Clear hierarchy: catchy headline, brief message, and visible CTA (Call to Action).

• Brand consistency: use your logo, color palette, and typography.

• Visual storytelling: include high-resolution images (300 DPI).

• Simplicity: 42% of users engage longer with uncluttered layouts.
  You can use tools like Canva, Adobe Express, or an online flyer maker for easy customization.

7. How many flyers should I print for a small business campaign?

For local campaigns, most small businesses print between 500–5,000 flyers.

• 500 flyers – ideal for small events or targeted promotions.

• 1,000–2,000 flyers – for new product launches or store openings.

• 5,000+ flyers – for regional mail or citywide awareness campaigns.
  Ordering in bulk often reduces the unit cost by up to 40%, making large-scale printing cost-efficient.

8. Are custom flyers still effective in the digital age?

Absolutely. According to MarketingSherpa, 82% of U.S. consumers trust print advertising more than digital ads.
Flyers create a physical brand connection and are excellent for local targeting, QR code campaigns, and event-based promotions.
Combining printed flyers with digital ads or social links can increase engagement by 45%.

9. Can I use my own flyer design or templates?

Yes! You can either upload your own print-ready flyer design (PDF, AI, PSD) or use custom flyer templates provided by online printing tools.
For best results, ensure:

• Resolution is 300 DPI or higher.

• Bleed area of 0.125″ on each side.

• Fonts are outlined or embedded.

• Colors are set to CMYK for accurate printing.

10. How long does flyer printing and delivery take?

Standard flyer printing turnaround time ranges from 2 to 5 business days, depending on quantity, finish, and shipping option.
Many print shops offer same-day or next-day flyer printing for urgent projects.
For bulk orders or UV finishes, expect up to 7 business days to ensure quality and curing time.

11. What industries commonly use custom flyers?

Custom flyers are versatile and used across various industries:

• Retail & Restaurants: Menu promotions and seasonal offers.

• Real Estate: Open house and property listings.

• Corporate & Startups: Product launches and service awareness.

• Events & Nonprofits: Fundraisers, concerts, and awareness campaigns.
  Their low cost and high visibility make flyers one of the most effective offline marketing tools in 2025.

12. Can flyers be eco-friendly or recyclable?

Yes — many modern flyers use recycled or FSC-certified paper.
Eco-friendly printing options use soy-based inks and sustainable materials, reducing environmental impact without compromising color quality.
This aligns with green marketing trends, helping your brand build a responsible image among eco-conscious customers.

13. How do flyers compare with other print marketing materials?

Compared to brochures or postcards, flyers are:

• Cheaper (up to 50% lower printing cost per unit).

• Faster to distribute (lightweight and easy to mail).

• Simpler in layout, ideal for quick-impact promotions.
  They’re an essential tool in offline marketing kits, alongside custom labels, business cards, and posters.